Ways
to Pre-Promote your Book Event
1.
give-aways … we all see the little box of balloons, pens. Stickers
and book marks on almost every author's table. These lure kids to our
table and while Junior picks a treat that three seconds of Mom trying
to get him in control is three seconds of potential sale to mom. A
well know fact, BUT at a larger event this is done differently, which
brings us to
2.
The side kick. At a larger event in addition to our small give-aways
we can make bags or boxes (not transparent please) containing our
party favors and maybe a few local vendors coupons (easily printed
from web-sites) and have a side kick to be our “crier” in so much
as... Excuse me sir, here's a freebie compliments of blah blah
publishing, we're letting people know there is an event befitting
literacy right over there with an author signing!
3.
Newsletters are news... any town church has its newsletter in order
for you to write a few paragraphs but don't stop there. If it's a
kid's book every county has a newsletter, every PTA has a newsletter,
and every staffroom has a bulletin board. Local arbor day foundation?
Well they need a short article from you as well so on the bottom,
“catch Famous Writer” at Place, time. Every place you can think
of has a newsletter.
4.
Libraries... why are you attaching those fliers that cost mass
amounts of ink to car windshields? Are you trying to say, “Throw it
away yourself?” If not most libraries have a slot in their entrance
where writers can post their fliers.
5.
better to give than to receive... Charities you normally give to,
organizations you belong to and even the occasional social media
sites are helpful. Remember word of mouth about your generosity does
pay off. Is it so wrong to ask them for a mention at their next
event?
6.
Chamber of Commerce … even if you don't belong to this they throw
meet and greets every month. Pay for the dinner and get your card,
book mark and event into every conversation. You never know who might
show up or offer help.
Those
are the most effective ones...
That's
my side of it,
Angel
No comments:
Post a Comment