Lit
Fest 2
OMG!
You guys I am so psyched about this literacy fest that I am planning
with my new publisher. It's a new house so I am triple excited to be
working there. I am by nature a gifter... I love people's faces when
they get a present! So if you mix those 2 things... you get...
trouble! Lol
Because
I am totally excited and possibly even manic right now I have made
like a zillion promos. Magnets, memo pads, banners, even those clips
you use to bind documents.
Its
funny all I ever wanted was to be fine artist when I was young. I
took every art class because eveyone said I had talent.. and since I
was disabled but winning contests that brought money into the school
my last 2 years they started creating art classes just for me to
graduate. One of those classes was comercial art. At the time ads
were cut and paste by hand and I hated that so never did the work.
However EVERY lecture, film, seminar lab I attended with great joy.
It was one of the most intruiging classes I ever took. Why? Because
there's this weird thing I noticed about people. They know what they
want to buy... then they see an ad or comercial and go to the store
and buy everything they didn't want. I always wondered how that
worked because I do it too! Lol
Do
you know what great secret I learned in comercial art? It isn't the
art work, displays or ads that sells... it's the basis of an idea …
and MOSTLY it's the wording! Amazing huh? It's true. If I am going
today to buy an air conditioner okay? But I see a coupon or ad that
says, “20% 0ff with WORKING referal” I will go with that company.
However if that company gets no business from that referal I don't
get my discount. While I know this I still buy from that coupon.
People
love a discount or a freebee. WHY? Because when someone hands us
something free or gives us a discount we are under the impression
that we got one over on them! So in short advertising and discounts
are nothing more than reverse psychology.
Since
I had a house full of teens for years.. I am a PRO! LOL
That's
my side of it,
Angel
No comments:
Post a Comment